Two Distinct Visual Approaches to Engage NYRR Users
The creative direction focuses on celebrating the
community by highlighting shared experiences,
diverse voices, and collaboration. Through inviting visuals,
relatable messaging, and interactive features like user-generated
content, it fosters a welcoming atmosphere that values connection
and inclusivity, making users feel part of a vibrant, shared space.
The creative direction highlights iconic New York City
landmarks from each borough to create a local connection
and evoke pride. By featuring recognizable sites like the
Brooklyn Bridge, Yankee Stadium, and Queens Unisphere,
the design celebrates the city’s cultural identity, fostering a sense
of belonging and community among users.