Overview
Problem
Objective
Research
Branding
Navigating the mess
Reiteration
Reflection
The shoot, brought to life with dynamic, authentic imagery, became the thread tying the identity together ā showcasing the determination of runners, the vibrance of the crowds, and the shared joy that defines NYRR.
I explored new navigation systems, content hierarchies, and modular card structures that could scale across a full race calendar. Early wireframes mapped how spectators switch between tracking, results, and event content under real-time pressure. Because login and profile APIs were not feasible for the initial release, we prioritized discoverability, race information, and tracking clarity. This required restructuring flows so they were intuitive even without personalization.