Overview
Creative brief
Research
IA and navigation
Design focuses
Reflection
1. Engagement: Beyond numbers. Crafting a holistic viewWe prioritized user-centered engagement with personalized profiles, tailored content recommendations, and features like "What to Watch" and an enhanced Library, fostering deeper connections through intuitive, tailored experiences.
We enhanced content discovery with a unified catalogue, Collections for grouped content, a redesigned Content Details page, and AI-driven search for smarter, intuitive results.
We streamlined the user experience with intuitive navigation, enhanced Player and TV Casting for effortless control, and introduced a TV Companion feature for seamless transitions between mobile and TV viewing.