01.
Design Focus 1
Our approach to engagement went beyond metrics, focusing on building a holistic, user-centered experience. We introduced Profiles-level personalization, tailoring content recommendations based on individual preferences. Features such as "What to Watch" (including Continue Watching and For You suggestions) offered familiar and relevant content, while an enhanced Library feature extended beyond My Stuff, providing users with a more intuitive and personalized content management system. This approach fostered deeper user engagement by delivering tailored experiences at every touchpoint.