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Overview
Creative brief
Research
IA and navigation
Design focuses
Reflection

IA and navigation
Simplifying IA to strengthen user focus
The previous TLM-based navigation offered consistent layouts but introduced small design variations that added friction. By simplifying the hierarchy and prioritizing relevant, personalized content, we created a more cohesive and engaging experience—one that feels consolidated, user-centered, and ready to support future innovation.



Navigation In order to elevate user engagement, along side streamlining overall experience - we introduce a remapped pattern of navigation with micro interactions to create a small moments of delight when interacting with the product.