As we align our design decisions, we identified five UX approaches that would scale well and meaningfully improve the experience.
1. Surface entitlemnt to results
Users were dropping off after clicking into Program info only to find content wasn’t included in their plan. By exposing availability (Live, Included, Rent) directly in search results, users can act immediately without the detour. 2. Redesign the search page around intent
The un-interacted search state was an untapped opportunity. Rather than defaulting to altorithmic rails which mirros the homepage. We redesigned the page around how users actually arrive with an intention. 3. Categorize with two-tier filter system
A flat list of results is hard to scan. Primary pills let users filter by object type (movies, series, episode) instantly. A secondary filter drawer then let’s users refine further by genre, live status, and availability, without cluttering the result page. 4. Exploratory search
Not every viewer comes in with a title in mind. Supporting mood, genre, and intent-based queries opens up the catalogue to users who are browsing, not hunting. 5. Failure recovery
A dead end shouldn’t mean a lost viewer. When a query fails, surface relevant rails - similar titles, popular in genre - and turn a zero oresult state into a new discovery path.