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Overview
Problem
Objective
Research
Branding
Navigating the mess
Reiteration
Reflection

PROBLEM The previous ecosystem created a transactional relationship with users. Engagement spiked around major races but dropped immediately after... Discoverability suffered, most runners only engaged during marathon majors, leading to low retention outside of race weeks.



... without a central platform, NYRR struggled to establish brand cohesion, support smaller races, or retain users outside marquee events. Behind the scenes, NYRR faced significant limitations around authentication, data storage, and the integration of two third-party APIs. These constraints made it difficult to build a seamless, scalable, and unified mobile experience.