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Overview
Problem
Objective
Research
Branding
Navigating the mess
Reiteration
Reflection

App feedback
The app is launched 🎉 but it doesn’t stop here! 
After the 2.0 release, we conducted user testing and monitored live app behavior to understand how runners and spectators were interacting with the new experience.





Real usage exposed friction points that were less visible in controlled testing—particularly around race discovery, tracking clarity, and the way content surfaced during event weeks. We also gathered feedback from NYRR stakeholders and event teams, who highlighted operational needs that weren’t fully addressed in the initial launch.

Real-time metrics To understand how the redesigned experience performed under true race-day pressure, we captured real-time usage across core features. These metrics highlight how spectators and runners interacted with tracking and following tools at scale, and they provided early validation for the platform’s stability, usability, and engagement potential.



586,020  devices using the tracking feature
1,027,772 
total users engaged with Tracking
252,134 
used the Following feature