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Overview
Problem
Objective
Research
Branding
Navigating the mess
Reiteration
Reflection

Research I spent weeks on interviews  Conducted stakeholder interviews, architectural reviews with engineering, and user testing with runners and spectators. Users consistently described the previous experience as scattered, with information spread across websites, emails, and different apps. 





Many were unaware that NYRR hosted more than just the marathon. Technical and legal constraints—particularly around login, personalization, and data storage—also surfaced early, shaping the scope for our initial release.