Back

Overview
Creative brief
Research
IA and navigation
Design focuses
Reflection

Research Understanding user perspectives We’ve analysed Verizon generations of user testing and case studies. Additionally, conducted an internal user workshop and finned combed few of the biggest research studies on streaming/tv industry from past few years.





Multiple content discovery mechanisms
Combining various discovery methods, platforms aim to provide diverse and engaging content options, ensuring users can easily explore and find videos aligned with their preferences and interests.

Providers aim to make the choice as simple and clear as possible (entitled VOD focus).
Content variety
(linear + on demand)
Comprehensive approach which reflects aim to meet the evolving needs and preferences of industry audience, making given platforms a go-to destination for varied and engaging content experiences. Often free of charge, ad-supported.
Exceptionally streamlined user experience
Through continuous innovation, platforms go further than a traditional data-driven approaches. 
Employing sophisticated algorithms and user-centric features. 

Closely analyzing user behaviors, preferences, feedback, they strive to anticipate and meet the unique expectations of each user.