The Future of the Fios TV Mobile experience envisions positioning Verizon as an industry leader by meeting evolving user needs, enhancing content delivery, and driving growth. This initiative aims to refine the Fios app, integrate feedback, embrace technology, and boost customer loyalty and revenue.
We've analysed Verizon generations of user testing and case studies. Additionally, conducted an internal user workshop and finned combed few of the biggest research studies on streaming/tv industry from past few years.
Information Architecture
Simplified structure with emphasis on enhancing engagement, prioritising relevant, user tailored content and embracing technological innovations. Provide more comprehensive yet consolidated user experience.
Simplified structure with emphasis on enhancing engagement, prioritising relevant, user tailored content and embracing technological innovations. Provide more comprehensive yet consolidated user experience.
Engagement: Beyond numbers. Crafting a holistic view
We prioritized user-centered engagement
with personalized profiles, tailored content
recommendations, and features like "What to Watch"
and an enhanced Library, fostering deeper connections
through intuitive, tailored experiences.
Discovery: Unified content catalogue
We enhanced content discovery with
a unified catalogue, Collections for
grouped content, a redesigned
Content Details page, and AI-driven
search for smarter, intuitive results.
Design focus 3
Consumption: Streamlined experience
We streamlined the user experience with intuitive navigation, enhanced
Player and TV Casting for effortless control, and introduced a TV Companion
feature for seamless transitions between mobile and TV viewing.
Consumption: Streamlined experience
We streamlined the user experience with intuitive navigation, enhanced
Player and TV Casting for effortless control, and introduced a TV Companion
feature for seamless transitions between mobile and TV viewing.
Takeaways
The Unified Mobile & Web 2.0 project redefined the Fios TV experience across mobile and web with a focus on key features like a revamped Home interface, personalized Dashboard, intuitive Guide, My Stuff, On Demand content, and enhanced Search functionality. We reimagined the Player experience, introduced user-specific Profiles, integrated TV Casting, and emphasized Personalization & Insights (PI) to deliver a seamless, tailored experience. The project also explored revenue generation opportunities, creating a cohesive and future-ready solution for evolving user needs.
The Unified Mobile & Web 2.0 project redefined the Fios TV experience across mobile and web with a focus on key features like a revamped Home interface, personalized Dashboard, intuitive Guide, My Stuff, On Demand content, and enhanced Search functionality. We reimagined the Player experience, introduced user-specific Profiles, integrated TV Casting, and emphasized Personalization & Insights (PI) to deliver a seamless, tailored experience. The project also explored revenue generation opportunities, creating a cohesive and future-ready solution for evolving user needs.