Despite growth in downloads and usage, NYRR’s mobile apps have struggled to convert their captive audience, mainly spectators, into an active community and have been receiving low satisfaction scores.
Introduce features that will centralize all event-related content, letting users explore everything NYRR offers year-round.
Process
Emphasizing Evidence-Based Design
and Innovation
We focused on leveraging data-driven insights to inform design decisions while incorporating innovative features. Our approach balanced creativity with practicality, ensuring new additions aligned with user needs and maintained a cohesive, holistic experience throughout the app.
Emphasizing Evidence-Based Design
and Innovation
We focused on leveraging data-driven insights to inform design decisions while incorporating innovative features. Our approach balanced creativity with practicality, ensuring new additions aligned with user needs and maintained a cohesive, holistic experience throughout the app.
Hosted stakeholder & development team interview to understand their experience with the app and feasibilities of the scopes planned.
Two Distinct Visual Approaches to Engage NYRR Users
The creative direction focuses on celebrating the
community by highlighting shared experiences,
diverse voices, and collaboration. Through inviting visuals,
relatable messaging, and interactive features like user-generated
content, it fosters a welcoming atmosphere that values connection
and inclusivity, making users feel part of a vibrant, shared space.
The creative direction highlights iconic New York City
landmarks from each borough to create a local connection
and evoke pride. By featuring recognizable sites like the
Brooklyn Bridge, Yankee Stadium, and Queens Unisphere,
the design celebrates the city’s cultural identity, fostering a sense
of belonging and community among users.
Navigating Development Constraints and Legal Concerns in Design Implementation
Our design team faced several technical challenges, including tight timelines, local data storage limitations, and dependencies on third-party APIs. Additionally, we received client concerns regarding legal issues with our art direction and the gathering of individual runner data. Through close collaboration with the development team, we adapted the design to meet these challenges while ensuring a smooth user experience and maintaining high design standards.
User testing
Evaluating User Reactions and Identifying Areas for Improvement
Through concept testing with 8 participants, we gathered valuable feedback on usability, accessibility, and aesthetics. While users appreciated features like the "Watch Live" option and countdown display, some areas for improvement emerged, including clearer CTAs, navigation issues, and ensuring event-specific content is easily identifiable.
Evaluating User Reactions and Identifying Areas for Improvement
Through concept testing with 8 participants, we gathered valuable feedback on usability, accessibility, and aesthetics. While users appreciated features like the "Watch Live" option and countdown display, some areas for improvement emerged, including clearer CTAs, navigation issues, and ensuring event-specific content is easily identifiable.
Design QA
Ensuring Consistency and Quality Across the Design
Through a rigorous Design QA process, we reviewed the final prototypes to ensure visual consistency, alignment with the design system, and flawless user flow. This thorough evaluation allowed us to identify and resolve any discrepancies, ensuring a polished and seamless user experience before implementation.
Ensuring Consistency and Quality Across the Design
Through a rigorous Design QA process, we reviewed the final prototypes to ensure visual consistency, alignment with the design system, and flawless user flow. This thorough evaluation allowed us to identify and resolve any discrepancies, ensuring a polished and seamless user experience before implementation.
Impact and takeaway
Anticipating Impact and Key Takeaways from the Ongoing Project
While the project is still ongoing and the app has yet to be released, initial insights suggest significant potential for enhancing user engagement and satisfaction. As we move forward, these findings will guide future iterations, with the ultimate goal of delivering a seamless, user-friendly experience that strengthens the connection between users and NYRR events.
Anticipating Impact and Key Takeaways from the Ongoing Project
While the project is still ongoing and the app has yet to be released, initial insights suggest significant potential for enhancing user engagement and satisfaction. As we move forward, these findings will guide future iterations, with the ultimate goal of delivering a seamless, user-friendly experience that strengthens the connection between users and NYRR events.