For the Verizon Fios UMW 2.0 project, the goal was clear: transform how people experience TV. It became a deep dive into streamlining features, solving long-standing usability issues, and building a design system that could keep pace with constant innovation.
Intro
The future of the Fios TV Mobile experience envisions positioning Verizon as an industry leader by meeting evolving user needs, enhancing content delivery, and driving growth. This initiative aims to refine the Fios app, integrate feedback, embrace technology, and boost customer loyalty and revenue.Research
We've analysed Verizon generations of user testing and case studies. Additionally, conducted an internal user workshop and finned combed few of the biggest research studies on streaming/tv industry from past few years.Information Architecture
Simplified structure with emphasis on enhancing engagement, prioritising relevant, user tailored content and embracing technological innovations. Provide more comprehensive yet consolidated user experience.Design focus 1
Engagement: Beyond numbers. Crafting a holistic viewWe prioritized user-centered engagement with personalized profiles, tailored content recommendations, and features like "What to Watch" and an enhanced Library, fostering deeper connections through intuitive, tailored experiences.
Design focus 2
Discovery: Unified content catalogueWe enhanced content discovery with a unified catalogue, Collections for grouped content, a redesigned Content Details page, and AI-driven search for smarter, intuitive results.
Design focus 3
Consumption: Streamlined experienceWe streamlined the user experience with intuitive navigation, enhanced Player and TV Casting for effortless control, and introduced a TV Companion feature for seamless transitions between mobile and TV viewing.
Takeaways
The Unified Mobile & Web 2.0 project redefined the Fios TV experience across mobile and web with a focus on key features like a revamped Home interface, personalized Dashboard, intuitive Guide, My Stuff, On Demand content, and enhanced Search functionality. We reimagined the Player experience, introduced user-specific Profiles, integrated TV Casting, and emphasized Personalization & Insights (PI) to deliver a seamless, tailored experience. The project also explored revenue generation opportunities, creating a cohesive and future-ready solution for evolving user needs. Select Projects:
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